Posted in Industry April 12, 2018
Bethard Group Signs Ibrahimovic – Signals a Bold Move for the Company
In a surprising move, Bethard Group has announced that football star Zlatan Ibrahimovic has joined the company as its new co-owner and ambassador. This hiring has generated a lot of excitement in the industry, as Ibrahimovic is a well-known figure in the world of sports. To commemorate this partnership, Bethard Group has released a video showcasing Ibrahimovic’s talents and skills. The company believes that his involvement will help them in their strategic positioning in top European markets as they prepare for expansion and branding in 2020.
It came as a surprise to many when Ibrahimovic joined Bethard Group, as he had previously turned down offers from other sports and betting companies. However, he found something different in Bethard Group that appealed to him. He mentioned that the company shares the same Swedish roots as him and he appreciates their commitment to doing things differently. With the signing of the deal, Ibrahimovic becomes a brand ambassador for Bethard, which will undoubtedly strengthen the company’s branding in key European markets.
How Ibrahimovic Fits Into the Brand
Zlatan Ibrahimovic is a well-established star with a substantial following, and it is expected that his involvement will significantly enhance the company’s portfolio. The management at Bethard sees this as a bold move on their part and is excited to start a productive partnership with Ibrahimovic. Not only will he be a valuable brand ambassador, but as a co-owner, he will also actively advocate for the company’s interests. With his recent move to the LA Galaxy from Manchester United, Ibrahimovic is set to become the main spokesperson for Bethard as they aim to become a regional player by 2020. Bethard also has plans to obtain licenses in various key European betting markets.
Prior to officially joining Bethard, Ibrahimovic faced some difficulties due to his association with the company. He was investigated by the Football Association for his links to the company while he was still playing for Manchester United. The English FA prohibits active players from promoting, consulting, or being associated with betting companies. However, with Ibrahimovic’s move to Major League Soccer (MLS), he is now able to formalize his ties with Bethard without fear of disciplinary action from the English football organization.
Distinguished Career, Assured in Sports
Ibrahimovic is nearing the end of his illustrious football career, which has seen him play in multiple countries including Sweden, the Netherlands, Italy, Spain, France, England, and now the United States with the LA Galaxy. He has scored over 400 club goals in various competitions across Europe, cementing his status as a highly respected player. In his home country of Sweden, he is considered the “greatest player” by many. Joining Bethard not only secures his involvement in the sport on a business level but also demonstrates his support for his native Sweden as he helps the Swedish company expand its brand beyond local borders and into different parts of Europe and the world.
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