Posted in Game Reviews, Industry May 20, 2017

Casinos Now Turning to UX to Engage & Retain More Players

In order to stand out from the competition, casino operators are now prioritizing the quality of top industry games offered to customers. This is often accompanied by big promotions like pooled jackpots and in-game bonuses. While these strategies can attract customers to try the games and services, they often fail to cultivate loyalty. One key aspect that is often overlooked by online casino operators is the User Experience (UX) that attracts and retains players. In the past, attracting customers through games and promotions was seen as more important than retaining them. However, with increasing competition and emerging technologies and trends, retaining customers has become just as crucial. Investing in UX is one effective way to achieve this.

How UX Plays a Role in the Online Mobile Casino Business

Casino stakeholders have different perspectives and definitions of User Experience (UX). However, one common aspect is putting customers’ needs and requirements first. This creates a memorable and convenient experience, regardless of the casino segment. Investing in the UX of a casino website involves finding the best ways to achieve business objectives, such as signing up for an account, making a deposit, or playing games. In short, an effective UX strategy aligns with customers’ needs while also meeting the casino operators’ business requirements.

These are the reasons why UX is gaining importance once again and casino operators are paying attention. Gone are the days when operators solely focused on casino visuals or invested in premium slot and casino games. Since these premium games are also available at other casinos, it does not provide a unique factor that sets a casino apart. This is where UX comes into play. Instead of just focusing on aesthetics, an effective UX strategy helps enhance and define the customer journey. In other words, investing in UX can make a difference in how customers use and experience the casino portal or app.

Mobile Technology’s Rise Puts UX in the Spotlight

The rise of mobile technology and the demand for on-the-go casino entertainment have brought UX to the forefront. Many businesses and industries, including casinos, are now leveraging the potential of mobile and investing in a memorable UX for their customers.

For example, Uber’s successful expansion on mobile can be attributed to its effective approach to UX. With just a few clicks, customers can easily access the services they need. This holds true in the casino industry as well, with software developers improving their platforms to deliver better UX to customers and clients.

UX, the Yggdrasil Gaming Experience

One perfect example of a casino operator prioritizing UX is Yggdrasil, which recently released its improved iSENSE 2.0+. This platform promises an enhanced User Experience when playing their games. Customers can expect a user-friendly interface for both desktop and mobile platforms, tailored to modern requirements. The iSENSE 2.0+ allows players to complete transactions and services within the game window, without the need to close the game client. Yggdrasil has stated that future games, including the latest Power Plant slots game, will be developed using this new platform.

In summary, investing in UX can have a significant impact on the success of a casino operator, and this is now becoming a trend. The challenge for casino operators is to ensure that all services and transactions are convenient and easy for customers, including registration, depositing funds, and playing games. Some operators focus too much on attracting customers through promotions and neglect the importance of a seamless UX. If the UX is inconvenient and frustrating, customers are likely to look elsewhere. To stay ahead and boost their business, casino operators should prioritize and refine their UX. This means simplifying the registration process, improving deposit methods, and designing a website that works well on different devices and operating systems. By doing so, customers will not only deposit and play but also become loyal to the website.
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