Posted in Industry January 5, 2020
LeoVegas to Launch GoGo Casino into New Markets
Swedish mobile gaming company LeoVegas is set to launch its proprietary brand GoGo Casino in new European markets next year. The decision to expand comes after the casino’s successful launch in Sweden earlier this year.
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GoGo Casino’s Successful Start
GoGo Casino was introduced in March 2019 as the first brand on LeoVegas’ multi-brand platform. Gustaf Hagman, CEO of LeoVegas Group, stated that the brand offers a modern and enjoyable experience that fills a gap in the market. Initially launched in Sweden, GoGo Casino will soon be available in more markets.
LeoVegas focused on launching personalized products through its gaming platform and has been successful in establishing GoGo Casino as a strong brand in the Swedish gaming community.
“The number of players is increasing exponentially. The purpose of the in-house developed, multi-brand platform is to launch more customised brands for each market.”
A Successful Year for LeoVegas
LeoVegas had a successful year in 2019, particularly due to the success of GoGo Casino in Sweden. The company has also prioritized compliance and responsibility, recently joining the International Betting Integrity Association to promote safe and fair gaming.
The company reported a 12% year-on-year profit boost of around $97.6 million in the third quarter. Despite regulatory complexities, LeoVegas remains focused on innovation, expansion, and profitability.
LeoVegas has also made efforts to strengthen its position in Sweden through a new radio campaign, which has been well-received by customers. The company aims to challenge industry norms and set new standards.
In Q1 2020, LeoVegas plans to launch a second brand on its proprietary platform.
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