Posted in Industry December 28, 2018
Microgaming Collaborates With Switch Studios
Microgaming, a pioneer in the online gambling industry, has partnered with Switch Studios to further enhance their position in the market. Since its alleged release of the first online casino in 1994, Microgaming has remained a leader in the industry, catering to millions of players and supplying software to numerous online casinos. Their success can be attributed to their focus on both business-to-business (B2B) relationships and business-to-consumer (B2C) development.
Switch Studios was chosen as a collaborator due to Microgaming’s goal of staying ahead of the competition. While the market for slot machines has become oversaturated, there is a demand for new and improved versions of existing games. Table games, in particular, have been neglected, leaving players with outdated options. Additionally, the growing popularity of mobile gambling requires games that are optimized for smartphones and tablets.
Switch Studios specializes in the development of mobile, social, and eGaming applications, making them an ideal partner for Microgaming. With an increasing number of players opting for mobile gaming, it is crucial to provide high-quality games that can be enjoyed on the go. Microgaming was impressed by Switch Studios’ originality, innovativeness, and creativity, which are highly valued in the industry.
The collaboration has already resulted in the creation of a futuristic 3D Roulette game. Switch Studios has excelled in designing a unique and visually appealing game. This is just the beginning of their partnership, and both companies are committed to delivering sophisticated and stylish casino games that offer a unique and entertaining experience for players.
In the future, Microgaming plans to focus on creating and recreating popular table games like blackjack and baccarat. However, the industry is constantly evolving, and Microgaming understands the need to adapt in order to maintain their position at the top. By partnering with Switch Studios, they aim to meet the changing demands of players and continue their success in the online gambling market.