Posted in Industry July 4, 2018
NetEnt to Take America by a Storm with the Help of New Hard Rock Deal
NetEnt, one of the leading online gambling software developers, has joined forces with the prominent player in the hospitality industry. The recently announced partnership between Hard Rock and NetEnt is set to have a significant influence on both companies. For NetEnt, this is an opportunity to showcase their innovative technology and bridge the gap between online and offline gambling. For Hard Rock, the collaboration offers a chance to enhance their hospitality business with more entertainment options. The introduction of NetEnt’s fantastic slots will undoubtedly enhance the experience for guests at the Hard Rock Hotel & Casino Atlantic City.
Given that Hard Rock has a vast business network spanning over 75 countries and NetEnt is an accredited gambling software provider in many of them, the future of this partnership looks promising. Currently, the deal is limited to New Jersey, which is known for being the most open part of the United States when it comes to online gambling.
What Does the Deal Between NetEnt and Hard Rock Entail?
Although NetEnt already has a presence in the newly opened New Jersey regulated online gambling market, the agreement with Hard Rock opens up new possibilities for the developer. Unlike NetEnt’s previous contracts with established casinos, this partnership is unique because Hard Rock’s online casino has yet to be launched. Despite having 11 land-based casinos to its name, the company has never ventured into the online space until now.
NetEnt will play a pivotal role in ensuring the success of this new venture. It’s difficult to envision anything associated with NetEnt or Hard Rock not being a hit. Together, they are undoubtedly going to create an online casino that will be an instant success.
In February 2018, Hard Rock formed a partnership with GIG (Gaming Innovation Group) and announced plans to launch an online casino. Just a few months later, it was revealed that NetEnt would be providing their top-quality innovative products for this casino. This new business venture is expected to boost the revenues of Hard Rock International (HRI) and further increase NetEnt’s profits. In the first quarter of 2018, NetEnt’s revenue growth reached 430 million SEK, and the launch of the Hard Rock online casino will likely contribute to even greater numbers.
The Hard Rock brand is well-known worldwide in the hospitality industry. In recent years, they have successfully expanded into the gambling business. The relaunch of the Trump Taj Mahal hotel and casino, led by HRI, is one of the most highly anticipated events in the industry. The prospect of providing the same level of service and experience offered by land-based Hard Rock casinos online indicates a bright future for players in New Jersey.
NetEnt’s products will undoubtedly provide a great source of entertainment for players at the upcoming casino. The developer releases over a dozen new titles each year, and each one is unique and impressive in its own way. The highly anticipated Jumanji online slot is expected to be a sensation. Future Hard Rock casino players will have the opportunity to enjoy this game and many other award-winning titles.
Meanwhile, NetEnt itself benefits greatly from this partnership. Being associated with the Hard Rock brand is a significant achievement, and now the Swedish developer has the opportunity to integrate their technology into other Hard Rock venues.
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Is NetEnt Planning to Expand its Presence in the Americas?
NetEnt seems determined to establish a strong presence in the emerging American online gambling industry. It is worth noting that the company is targeting entire continents, not just the US market. Currently, NetEnt holds licenses in Canada, Mexico, and New Jersey.
There are rumors that Pennsylvania might be the next state to offer legal online gambling with NetEnt’s top-quality slots. However, there have been no official press releases on this subject. As Pennsylvania has only recently embraced the idea of legal online gambling, we will have to wait and see which casinos will launch and who will power them.
NetEnt is relentless in its pursuit of innovative methods to merge online and offline casinos, as well as making their online projects more immersive. The recent launch of the Live Beyond Live project with Mr Green Casino demonstrates that NetEnt is at the forefront of technology in the industry.
NetEnt’s partnership with Hard Rock, another innovative brand with a distinct style, holds a lot of promise. We eagerly anticipate seeing the outcome of this collaboration and where NetEnt’s software will be introduced next.
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