Playtech Innovation Labs - Why Technology Matters
Posted in Industry May 21, 2019

Playtech Innovation Labs – Why Technology Matters

Innovation is crucial in the world of slot and casino games. As players and enthusiasts become more knowledgeable and sophisticated, game designers and studios must constantly invent and innovate to stay ahead of the competition. This is precisely what Playtech is currently doing to maintain their position at the top.

Explaining Playtech Innovation Labs

As part of their commitment to innovation and high-quality gaming, Playtech invests in new technologies and ideas, even if these were originally popularized by other game studios. An example of this is their acquisition of the technology assets and employees of Odobo when it closed down in 2016.

Playtech Innovation Labs is a subsidiary formed from this acquisition. It has empowered the team to contribute more and be involved in the conceptualization, design, and delivery of casino games and services.

In an interview by Nicole Macedo for EGR Global, CTO Peter Mares discussed the importance that Playtech places on the Innovation Labs and the innovative technologies available to them. He mentioned a focus on machine learning and personalizing the operator’s and player’s experience. The interview provides insights into the significance of technology and the Lab’s plans for the future.

Technology as Cornerstone in Responsible Gaming Initiatives

Technology is a vital component of an effective online casino game plan that prioritizes responsible gaming. By relying on technology, operators can make decisions based on facts and provide a responsible gaming experience. Mr. Mares emphasized this in the interview, stating that technology is the most unbiased approach to responsible gaming as it can identify patterns and consider every player, not just a select few. He highlighted the significance of technology in ensuring reliable and sustainable responsible gaming.

Mr. Mares also offered a reminder to game designers and operators about the balance between business and player protection. Operators need to find the right balance to ensure player protection without hindering the growth of their business.

Blockchain, Augmented Reality, and a More Personalized Player Experience

With Playtech Innovation Labs involved in game design and innovation, players and operators can expect a unique gaming experience. The Lab is exploring various technologies, such as blockchain, which is being tested for its potential in regulation. Additionally, the Lab is investing in Virtual Reality (VR) for game design and development. Personalization, both for operators and players, is another important focus. Mr. Mares believes that personalizing the operator’s experience is equally important.

In the coming years, Playtech and the Lab will be focusing on blockchain platforms and mixed reality. These innovative technologies may seem unfamiliar to the average player, but Playtech remains committed to building better games through personalized experiences and innovative technologies. Mr. Mares emphasized the importance of creating fresh and value-adding games, as the industry will soon demand more than just clones.

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