Posted in Industry March 17, 2019
Top 5 Trends to Look Out For in 2019
After a turbulent 2018, it’s important to slow down and prepare for what lies ahead. The online gambling industry, like many others, is constantly evolving. Whether you’re a business or a customer, staying ahead of trends and adapting to changes early on can be highly beneficial.
While no one can predict the future with certainty, there are steps we can take to get as close as possible. Here are a few key things to pay attention to:
1. Thorough research.
2. Resource analysis.
3. Data update.
By staying informed, reading the latest news, processing data, and updating information regularly, you’ll be better equipped to navigate the industry. To help get you started, here are the top 5 trends for 2019:
William Hill, a company that spends over £150 million on digital marketing each year, is set for a big year. As their competitors expand through mergers and acquisitions, William Hill plans to be more aggressive in this area. Their revenue saw a 3% increase in 2017, largely due to the FIFA World Cup. However, it remains to be seen if they can maintain this momentum.
Playtech is synonymous with the online gambling industry. With 25 years of experience, they are a company that is sure to remain relevant in the future. While they have faced challenges, such as integrating sports betting, they have managed to overcome them and continue to thrive. Playtech’s acquisition of Italian operator SNAI was a significant move, and they are now working on breaking into the Asian market and preparing for the US market.
Operators in Sweden’s Regulated Market
Sweden’s recently regulated market has attracted the interest of major companies like Betsson, Mr Green, LeoVegas, and Kindred. These companies are eager to capture a significant portion of the market. Additionally, companies that have already been generating revenue while the market was unregulated, such as Global Gaming, Hero Gaming, Genesis Global, Videoslots, SuprNation, Aspire, and Casumo, are also expected to make a strong entrance. Mergers and acquisitions will play a vital role in shaping the industry in Sweden.
Gamesys, a company with millions of users and a global presence, continues to thrive. Two of their subsidiaries, Virgin Games and Jackpotjoy, have shown impressive growth in the UK market. While Jackpotjoy’s growth was not as significant, the company as a whole continues to generate substantial revenue. Gamesys recently announced the acquisition of LiveScore, indicating their potential for success in the sports betting sector.
The US Market
2019 is expected to bring significant developments in the US market, following the repeal of PASPA and the opening of the sports betting market. However, since each state has its own laws and regulations, companies need to navigate through individual state legislations before entering the market. Up to 17 states may legalize sports betting this year, while as many as 37 states are expected to consider related bills. This presents enormous opportunities for businesses to acquire new customers and for players to experience new software.
In summary, staying informed, conducting thorough research, and adapting to emerging trends will be crucial for businesses and customers in the online gambling industry in 2019. With companies like William Hill, Playtech, and Gamesys making strategic moves, and the US market opening up, it’s an exciting time for the industry.