Women and Online Casino Gaming - Rethinking the Relationship Through the Years
Posted in Industry May 25, 2017

Women and Online Casino Gaming – Rethinking the Relationship Through the Years

When it comes to casino gaming and entertainment, it is often seen as a male-dominated world with women playing a secondary role. This was especially true during the early years of online gambling. Studies and surveys have consistently shown that men are more dominant in participating and engaging in online casino gaming. For instance, a study by the ‘Victorian Responsible Gambling Foundation’ found that men gamble more than women, and this trend is not limited to Australia but is reflective of other regions as well.

Women are Starting to Explore Casino Games, from Slots to Bingo

The reasons, motivations, and types of games played also show a disparity between men and women. Men often gamble for financial, social, and entertainment purposes, while women tend to play for charity or to relieve stress and boredom. This is why men lean towards classic casino offerings like baccarat, poker, and roulette, while women prefer bingo and slot games. Women are also more interested in competitions, raffles, and lotteries.

Although men have dominated the gaming industry, there are signs of increasing female participation, which is promising for the future. With advancements in technology and the anonymity that online casinos provide, both men and women can freely enjoy casino games. In fact, there are now online casinos specifically designed to cater to women, offering fun and feminine games like slots, bingo, and other instant win games.

Rise of Women Leaders in Casino Gaming

Women are not just playing an active role as players, but they are also making their presence felt behind the scenes as designers and marketers of casino games and services. While women have traditionally held entry-level positions and worked as professional casino dealers, many are now finding themselves in top-tier management positions. It is no longer unusual to see women in positions of power within top casino operators. For example, Åsa Bredin is the Chief Development Officer at NetEnt, making her one of the most influential women in Sweden.

WIG – Rewarding Women’s Participation Through Gaming Awards

As a testament to the growing influence and participation of women in casino gaming and entertainment, the industry has created a special awards show dedicated to women in the online gaming sector. The Women in Gaming Awards (WIG) is an opportunity for stakeholders to recognize the contributions of women in various roles within the industry, from players to innovators and workers. The 8th Women in Gaming Awards will be held on May 12, 2017, at the Savoy Hotel in London, United Kingdom. Some of the categories that will be awarded to women include Affiliate Manager of the Year, B2B Excellence Award, Best Place to Work, Diversity Award, Employee of the Year, Innovator of the Year, and Inspiration of the Year, among others.

The Women in Gaming (WIG) Award is part of the International Gaming Awards, an annual event that recognizes the best performers in the industry. The awards aim to elevate the work of industry stakeholders and celebrate their contributions to the casino gaming industry. The ceremony has become increasingly popular, with tickets selling out days before the actual event. This year’s sponsors include Play’n GO, Playtech, NetEnt, and the Ritz Club. Previous award recipients include industry leaders from companies like Mr Green Casino, IGT (WagerWorks), Tipico, Aspers, and Playtech.

The increasing number of women and the recognition they receive through these awards highlight their important role in promoting casino gaming. Women are no longer on the sidelines but are actively involved in the industry as players, developers, content creators, and decision-makers!

At Casino.Dev, we wholeheartedly welcome this exciting industry transformation!

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Åsa Bredin, Net Entertainment, NetEnt, Playtech, WIG, Women in Gaming


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